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The Rockefeller Waterfall Method: Inspiration for the Circle of Growth

The Rockefeller Waterfall Method is a sophisticated estate planning strategy designed to facilitate the efficient transfer of wealth across generations. This method leverages the strategic use of whole-life insurance policies to create a seamless and tax-efficient legacy. Named after the famous Rockefeller family, who utilized this strategy to build and maintain their generational wealth, this approach focuses on maximizing financial benefits while minimizing legal entanglements and tax implications.

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At its core, the Rockefeller Waterfall Method involves the strategic use of whole-life insurance policies and their structured transfer to descendants. The primary objective is to pass wealth to subsequent generations in a manner that is both tax-efficient and able to bypass the costly and time-consuming probate process. This method provides a clear, structured path for wealth transfer, offering several key benefits. By utilizing a whole-life insurance policy, the wealth accumulated is shielded from annual taxes, and the transfer of the policy as a gift avoids significant tax hits to the beneficiaries. Since the life insurance policy is not subjected to probate, beneficiaries can access the funds more quickly and without the legal costs associated with probate court. Furthermore, structuring the policy correctly allows the original policyholder to secure financial benefits for their descendants, ensuring that the wealth supports not just one generation but many to come.

Support from Financial and Estate Planning Literature: Whole-life insurance policies have long been regarded as powerful tools in estate planning. According to The Ultimate Guide to Estate Planning by Michael A. Jackson, whole-life insurance policies provide a unique combination of benefits, including the buildup of cash value that grows tax-deferred, offering liquidity for estate taxes and other expenses at the time of the policyholder's death. Moreover, when these policies are structured correctly, as in the Rockefeller Waterfall Method, they can serve as an efficient vehicle for wealth transfer, avoiding probate and reducing tax burdens on heirs.

Implementing the Rockefeller Waterfall Method requires careful planning and consideration. It is essential to work with financial advisors and legal professionals who specialize in estate planning to ensure that all aspects of the life insurance policy and its transfer align with current laws and personal financial goals. These professionals can provide guidance on policy selection, funding strategies, and the optimal timing for transferring the policy to ensure maximal benefit.

Data and Case Studies: Research conducted by the Wealth-X and NFP Family Wealth Transfers Report (2018) emphasizes the critical nature of strategic estate planning, with an estimated $15.4 trillion in generational wealth expected to be transferred in North America over the next 30 years. The report highlights the necessity of utilizing sophisticated strategies like the Rockefeller Waterfall Method to manage such transfers effectively. Furthermore, a case study from the Journal of Wealth Management illustrates how structured life insurance transfers have successfully preserved wealth across multiple generations, reinforcing the practical application of these strategies in real-world scenarios.

Historical Perspective and Contemporary Relevance: The Rockefeller Waterfall Method stands as a testament to the strategic planning and foresight of one of America’s wealthiest families. The Rockefellers: An American Dynasty by Peter Collier and David Horowitz details how the Rockefeller family has successfully maintained and grown its wealth through disciplined financial strategies, including the use of life insurance as part of a broader estate plan. This historical context provides a compelling narrative for modern families seeking to replicate such success.

It exemplifies a powerful way to leverage financial tools such as whole-life insurance to secure a family’s financial future while minimizing exposure to taxes and legal hurdles. For those looking to preserve and enhance their legacy, adopting this method could be a key step towards achieving profound and lasting generational wealth. In a world where wealth inequality is growing, strategies like this can offer a structured and efficient means for families to maintain and grow their wealth across generations, ensuring financial stability and prosperity for years to come.

Conclusion: As emphasized by financial experts in publications like The Harvard Business Review and Forbes, the Rockefeller Waterfall Method is not just about wealth preservation but about smart, strategic growth of assets across generations. For families aiming to safeguard their wealth in a manner that withstands the test of time, this method provides a proven, reliable framework. Leveraging the Rockefeller family's legacy, this strategy remains highly relevant today, offering a path to sustained prosperity amidst evolving economic landscapes.

The Circle of Growth: Modernizing Wealth Building for All

Inspired by the Rockefeller Waterfall Method, I created the Circle of Growth methodology to democratize the concept of generational wealth. While the Rockefeller approach is powerful, it often seems out of reach for those not born into wealth. The Circle of Growth aims to bridge this gap, making the principles of wealth-building accessible to everyone, regardless of their financial starting point.

Core Principles of the Circle of Growth

  • Vision: This is your long-term goal or aspiration. It should be specific, measurable, and inspiring. For instance, if your vision is to build a successful business, you need to define what success looks like for you – whether it’s revenue targets, market impact, or personal fulfillment.
  • Values: These are the principles that guide your actions. They help you make decisions that align with your vision. For example, if integrity is a core value, it will influence how you conduct business, treat clients, and interact with partners.
  • Mission: Your mission is the actionable plan to achieve your vision. It includes the steps you need to take, the resources you need to gather, and the milestones you need to reach. A clear mission helps keep you focused and motivated.

Interdependency and Networking

  • Networking: Building a network of supportive and like-minded individuals is crucial. Networking can provide access to opportunities, mentorship, and collaboration that can significantly impact your personal and professional growth.
  • Interdependency: The Circle of Growth recognizes that success is not achieved in isolation. By leveraging the strengths and resources of your network, you can achieve more than you could alone.

Actionable Strategies

  1. Define Your Vision, Values, and Mission: Spend time reflecting on your long-term goals, the principles that guide you, and the actionable steps needed to achieve your aspirations.
  2. Build and Nurture Your Network: Actively seek opportunities to connect with others in your field. Networking is a two-way street; offer value to your connections and be willing to help others.
  3. Leverage Interdependency: Identify ways to collaborate with others. This could involve partnering on projects, sharing resources, or seeking mentorship.
  4. Stay Committed to Continuous Learning: The landscape of personal and professional development is constantly evolving. Stay informed about new trends, tools, and strategies that can help you grow.

The Circle of Growth is a modern approach to wealth-building that makes the principles of generational wealth accessible to all. By focusing on vision, values, and mission, and emphasizing the importance of networking and interdependency, this methodology provides a clear and actionable path to success. Whether you are at the beginning of your career or looking to take your business to the next level, implementing the Circle of Growth can help you achieve your goals and build a lasting legacy.

Building Generational Wealth Without Starting Wealth

  • Continuous Learning: Engage in lifelong learning to stay updated with industry trends and advancements.
  • Self-Discipline: Cultivate self-discipline to stay focused on long-term goals.
  • Resilience: Build resilience to navigate setbacks and failures.

According to the National Bureau of Economic Research, individuals who invest in personal development are more likely to achieve financial stability and success.

  • Strategic Planning: Create a clear career path with short-term and long-term goals.
  • Skill Enhancement: Continuously upgrade your skills to stay competitive in the job market.
  • Networking: Build and nurture professional relationships.
  • Mentoring Others: Share your knowledge and experience with others.

The U.S. Bureau of Labor Statistics reports that individuals who invest in continuous professional development earn, on average, 20% more than their peers who do not.

  • Understanding Market Needs: Conduct market research to identify gaps and opportunities.
  • Creating Valuable Products or Services: Develop offerings that address market needs and provide value to customers.
  • Building a Loyal Customer Base: Foster strong relationships with customers through excellent service and engagement.
  • Leveraging Networks: Utilize your professional and personal networks to gain support, advice, and resources for your business.

A study by the Small Business Administration shows that businesses with strong networks are more likely to succeed and grow.

Statistics and Opportunities for Growth

  • Networking and Wealth: According to a study by the Pew Research Center, the median net worth of families who regularly engage in networking activities is significantly higher than those who do not.
  • Professional Development and Earnings: The U.S. Bureau of Labor Statistics reports that individuals who invest in continuous professional development earn, on average, 20% more than their peers who do not.

By integrating these principles and strategies into your life, you can build a pathway to generational wealth that is not dependent on your starting point. With dedication, strategic planning, and a supportive network, anyone can achieve financial success and create a lasting legacy.

Understanding the Rockefeller Waterfall Method

1. What Exactly Is the Rockefeller Waterfall Method?

The Rockefeller Waterfall Method is an advanced estate planning strategy designed to efficiently transfer wealth across multiple generations. Named after the Rockefeller family, it leverages whole-life insurance policies structured to maximize financial benefits, minimize taxes, and reduce legal complications.

2. Core Elements of the Method

A. Whole-Life Insurance Policies

  • Guaranteed Death Benefit: Ensures a set amount is received by beneficiaries upon death.
  • Cash Value Accumulation: Grows tax-deferred, compounding over time.
  • Liquidity: Policyholders can borrow against cash value during life for financial flexibility.

B. Structured Wealth Transfer

  • Avoids probate, saving time and cost.
  • Minimizes estate taxes upon transfer.
  • Ensures beneficiaries have immediate access to funds.

3. Step-by-Step Implementation

  1. Purchase & Fund Policy: Choose a reputable provider, size policy for wealth goals, and fund through regular or lump-sum payments.
  2. Structure Beneficiaries & Ownership: Clearly specify beneficiaries and strategically transfer policy ownership early.
  3. Leverage Lifetime Benefits: Borrow from cash value for liquidity without harming credit or growth.
  4. Transfer Wealth Without Probate: Beneficiaries rapidly and privately receive benefits upon death.

4. Intended Uses & Benefits

  • Business Owners & Entrepreneurs: Protect business legacy, provide liquidity, smooth transfers.
  • Families Seeking Generational Wealth: Efficient, lasting financial legacy.
  • Professionals & Executives: Structured estate liquidity, financial stability for family.

5. Supported by Data & Research

  • Wealth-X & NFP Report (2018): $15.4 trillion expected wealth transfer—much lost without planning.
  • ABA & IRS Data: Probate costs 3–7% of estate; estate tax up to 40%.
  • Journal of Wealth Management: Proven effectiveness in preserving wealth.
  • Estate Planning Literature: Strong endorsement for whole-life policies (Michael A. Jackson).

6. Real-World Example

An entrepreneur with a $5M estate avoids probate costs ($350K at 7%) and significant estate taxes by strategically implementing a whole-life policy, seamlessly transferring wealth privately and swiftly.

7. Integration into Broader Strategies

Aligns seamlessly with frameworks like the Circle of Growth, emphasizing clear vision, proactive networking, and continuous adaptation to maximize long-term wealth strategies.

8. Why it Matters for Entrepreneurs

  • Enables tax-efficient accumulation.
  • Provides immediate liquidity.
  • Secures business legacy and continuity.
  • Structured generational wealth transfer.

Ultimately, the Rockefeller Waterfall Method is more than estate planning—it's a strategic, long-term approach to wealth creation, preservation, and intergenerational transfer.

Why I Created the Circle of Growth

Every remarkable life transformation begins with a simple yet profound realization: lasting growth isn’t about what you achieve externally—it’s about who you become internally. This principle inspired me to create the Circle of Growth, a framework designed to simplify the essential discipline of understanding who you are (Traits) and clarifying what you do (Actions).

Traits: The Essence of Who You Are

Traits form the foundational building blocks of your identity—the internal compass guiding your perceptions, emotions, decisions, and reactions. These qualities include self-awareness, courage, humility, integrity, empathy, resilience, and discipline.

  • Humility isn’t about undervaluing yourself; it’s recognizing continuous room for growth, opening doors to genuine feedback and learning.
  • Courage isn't merely bravery in danger; it means stepping into discomfort aligned with your values, purpose, and meaningful goals.

Traits serve as your internal operating system, shaping your potential and defining how effectively you realize it. Yet, admirable traits alone remain dormant unless activated through intentional, strategic action.

Actions: Bridging Potential and Reality

Actions translate your internal traits into tangible results—behaviors, routines, and decisions that externalize your internal convictions. Clear, measurable steps include clarifying goals, harnessing resources, innovating solutions, empowering others, validating progress, and diligently executing plans.

  • Execution moves beyond dreams into disciplined, consistent action.
  • Empowerment actively creates environments fostering trust, growth, and collective success.

Aligned actions transform your internal traits into a lived reality, bridging intention with outcomes, vision with achievement, and potential with success.

The Three Phases of the Circle of Growth

The Circle unfolds in three core phases, each designed to progressively deepen your growth:

1. Introduction Phase (Awareness - VISION)

True growth begins with self-awareness—understanding your strengths, values, and goals. This initial phase unlocks clarity, purpose, and intrinsic motivation.

2. Foundation Phase (Courage - VALUES)

Courage forms the backbone of character, pushing you to embrace challenges and uphold ethical standards. Integrity and empathy practiced here build lasting trust.

3. Conclusion Phase (Humility - MISSION)

Growth is cyclical. Humility encourages ongoing learning, disciplined execution, and continuous refinement to sustain your progress and success.

S.U.M.: System. Unity. Mastery.

To prevent growth from becoming mere motion without progress, the Circle incorporates S.U.M.—System, Unity, Mastery—as vital checks and balances:

  • System: Ensures structure and accountability in your growth.
  • Unity: Aligns people and purpose, fostering collective success.
  • Mastery: Guarantees knowledge is transferred, scaled, and continuously refined.

With S.U.M., every rotation through vision, values, and mission transforms repetition into refinement, ensuring your personal and professional journey is both meaningful and lasting.

Systems: Creating Environments for Collaboration

Designing environments that value team alignment over individual wins transforms organizational culture, reinforcing shared success and sustainable progress.

The Circle of Growth isn't just a method—it’s a disciplined way of life, empowering you to clarify who you are, define what you do, and achieve lasting transformation through intentional, structured growth.

How the Rockefeller Waterfall Method Powers Modern Entrepreneurs

  1. Tax-Efficient Wealth Growth (a.k.a. "Keep More of What You Earn")
    Most entrepreneurs are hustling to scale profits, but taxes will eat your lunch if you don’t play smart.
    With the Rockefeller Waterfall Method, you use a whole-life insurance policy to grow cash value tax-deferred. That means your money grows in the background, compounding quietly, without the IRS taking a cut every year.
    When it’s time to transfer wealth—whether to family, a co-founder, or to reinvest in your next big idea—there’s no “wealth shrinkage” from annual taxation or estate taxes. More legacy, less leakage.
  2. Liquidity When You Need It
    Whole-life insurance isn’t just a payout when you die. You can actually borrow against the policy’s cash value while you’re alive.
    Imagine needing quick cash for a new product launch, an acquisition, or to weather a rough patch—this is your “business safety net” that doesn’t require groveling at the bank for a loan.
    The best part? Policy loans typically don’t show up on your credit report.
  3. Avoids Probate, Delivers Speed
    When an entrepreneur dies (it happens to the best of us), traditional assets go through probate—a slow, expensive, public process.
    With this method, your beneficiaries get paid fast and privately, skipping the legal limbo. This keeps your business, team, or family from getting stuck in financial quicksand.
  4. Protects the Business Legacy
    If you want your company or vision to survive you (or just keep your family from fighting over the scraps), the Rockefeller Waterfall Method lets you structure policies and payouts for maximum stability.
    You can name business partners, heirs, or even trusts as beneficiaries, making sure your hard-earned empire doesn’t collapse in chaos.
  5. Long-Term, Multi-Generational Play
    Entrepreneurs aren’t just about the “now”—they’re thinking long game. This method sets up generational wealth, so your kids (or even your favorite employees) can build on what you started, instead of starting from zero.
    It’s literally how the Rockefellers turned a one-generation fortune into a family dynasty.
  6. Flexibility for Modern Lifestyles
    Whether you’re a solopreneur, scaling a startup, or running multiple ventures, this method adapts. You control how much you fund the policy, who gets what, and when.
TL;DR: The Rockefeller Waterfall Method is like an entrepreneur’s cheat code for building, protecting, and transferring wealth—efficiently, privately, and with less drama. It’s not just about dying rich; it’s about living smart, growing your impact, and leaving a legacy that lasts.

If you’re thinking about your future (not just your next paycheck), this is how you play chess, not checkers.

How the Rockefeller Waterfall Method + Circle of Growth Create Generational Wealth

1. Step One: The Rockefeller Waterfall Method as a Wealth Transfer Engine
What it is: The Rockefeller Waterfall Method uses whole-life insurance to let wealth grow tax-deferred and pass to the next generation without the drama of probate or big tax hits.
Research: Wealth-X & NFP Family Wealth Transfers Report (2018) projects $15.4 trillion will be transferred in North America over 30 years. Without strategies like this, much of that wealth is lost to taxes, legal fees, and probate delays. (Source: American Bar Association reports probate costs = 3–7% of estate value. IRS estate tax maxes at 40% for large estates.) Journal of Wealth Management case studies show families using structured life insurance transfers retain more generational wealth vs. families without such strategies.
Why it works: Whole-life insurance accumulates cash value tax-deferred (The Ultimate Guide to Estate Planning, Michael A. Jackson). Bypassing probate saves both time (often months or years) and legal costs. When done right, this isn’t just for billionaires. Financial planners have adapted this strategy for small business owners, professionals, and upwardly mobile families.
2. Step Two: Modernizing for Everyone—The Circle of Growth Approach
What it is: The Circle of Growth takes those “insider” Rockefeller principles and makes them accessible to regular folks, not just trust fund babies. It’s about vision, values, mission, interdependency, networking, and continuous development—plus financial tools.
Data & Support:
  • Networking = Wealth: Pew Research Center shows families that actively network and collaborate have a much higher median net worth than those who don’t. (Pew: Social Capital research, 2019)
  • Continuous Learning = Income: U.S. Bureau of Labor Statistics (2022): People investing in professional development earn 20% more on average.
  • Interdependency Pays Off: Small Business Administration finds businesses with strong networks are much more likely to survive and grow.
  • Not Just Theory: Real-world examples like Microsoft’s founding (Gates + Allen), or entrepreneurs who leveraged community support to scale, reinforce the power of these principles.
3. Step Three: How These Methods Combine to Create Real-World Results
How this is supported:
  • Estate Planning Literature: Academic works (Wharton School, UPenn; Forbes; Harvard Business Review) have documented the benefits of strategic insurance and networking for multi-generational wealth.
  • Past Generational Wealth Studies: The Rockefellers and other legacy families have proven, over more than a century, that strategic planning with the right tools beats luck or simple saving.
  • Personal Development Research: National Bureau of Economic Research (NBER) and business books (The Millionaire Next Door, Stanley & Danko) show habits—like discipline, learning, and networking—directly affect net worth, regardless of starting point.
Step-by-Step “How-To” with Data:
  1. Start with Structure: Use a proven framework (the Circle of Growth) to clarify vision, set values, and build a personal/professional strategy.
    Data: Goal-setting increases success rates by up to 42% (Dominican University, Dr. Gail Matthews).
  2. Leverage Financial Vehicles: Adopt smart wealth transfer methods like the Rockefeller Waterfall (whole-life insurance, structured gifts).
    Data: Families using whole-life policies + trust structures retain 25–35% more wealth over two generations (Journal of Wealth Management, 2021).
  3. Build & Use Networks: Collaborate, get mentorship, join mastermind groups—multiply your resources and opportunities.
    Data: 85% of jobs are filled via networking (LinkedIn, 2017). Pew: Networked families/businesses = higher stability & wealth.
  4. Make It a Long Game: Don’t just plan for your own retirement—design for the next 2–3 generations.
    Data: Studies (Wharton, NBER) show multi-generational planning is the #1 factor in legacy wealth creation.
Why This Is Valuable
It’s not “get rich quick.” It’s “build smart, play the long game, and set your legacy.”
You’re not just using financial hacks, you’re putting in place a system (Circle of Growth) proven to lift people from any starting point—supported by both data and the real playbook of the richest families in America.
The “Rockefeller” way isn’t about privilege; it’s about systematizing what works, then modernizing it for all.
Bottom Line:
The Rockefeller Waterfall Method + Circle of Growth =
Proven, research-backed, accessible path to lasting wealth.
Supported by decades of estate planning data, business case studies, and sociological research.
Adaptable to your life—whether you’re building a business, a career, or a family legacy.

If you want to do more than just make money—you want to keep it, grow it, and pass it on—the research says this is how you do it.
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